Monday, September 21, 2009
WHAT'S IN YOUR PASTURE?
For example, I might be looking for a broodmare and find an own daughter that has a record, she's colored, she has a phenomenal pedigree, to top it off, she's CHEAP! I inquire, ask for more photos, she's BEAUTIFUL and has everything I'm looking for BUT...... she's so crooked, I'm wondering how she can even walk. But I want her, and I want her BAD! Lord knows I have talked myself into mares like this before. I can just hear myself now, "it's an own daughter of "Captain Kangaroo" AND she has a record AND she's a dunaroanalinosaurus, AND I'm sure her foals won't be crooked, AND, AND, AND......AND then it happens, I breed her, she has a foal, I'm lucky, as the foal has fairly straight legs, but then the phone rings, someone wants to come and see the foal AND it's mother!! I'm thinking of every way possible to keep them from seeing this mare. I go through scenarios of what I can tell them, I finally go to bed that night telling myself that I'll just get through it and they won't notice a thing.
They arrive...out we go into the sea of broodmares and babies. I PRAY the foal is away from it's mom so I don't have to take the customer over close enough to see those legs. I take the customer around to all my straight legged mares and talk all about them. We get closer and closer to "ole twisty" and they don't say anything at first, but walk all around the mare, sort of like I do when I'm on the side of the highway with a broken down car. I'm standing there praying for a bolt of lightning to hit her as I have no idea what my answer will be when they ask my why I'm breeding this three dollar bill. Then here it comes, "what happened to her legs? Did she get in a trailer accident or something?" I stammer through, change the subject, somehow, just never explaining why I would have a mare like that in my program. I'm totally exhausted and wonder how I can dump this mare, NOW!
In todays market, you have to remember who you are and what kind of buyers will be your target. I can't hide a crooked mare with a few strategically taken pictures on my website. Most customers that buy from me like to see what I have with their own eyes. They will schedule a day trip to see my stallions and my mares before they make a decision on purchasing a prospect. I really believe that customers can hear it in your voice when you think what you have in your program is specal and it makes them want to own a piece of it. Being a small breeder, we don't just get internet orders for horses and put them on a truck with no questions asked like the big boys do. Customers today are smart, they want the whole package and they will know when they come to see your horses whether or not you like them. So before you buy, remember the words of my friend ""no matter what kind of horses you decide to buy and raise, you better like what you have standing in your pasture."